Ver Cuevana3. In the early 1970s, a theatre collective - the Australian Performing Group - based itself in a building called the Pram Factory, now synonymous with the people and events that laid the groundwork for a renaissance in Australian culture. The Pram was a ‘scene’, a 24-hour happening, a radical alternative to the mainstream. Those who lived and worked at the Pram expected the world to come to them - and for a while it did. (The building was eventually demolished to make way for a supermarket.)